Jun 14, 2010

Posted in Business Goals, Customer Relationship Management, Selling

Tips for successful selling



As it’s rightly said that, “Success comes to those who work hard” - it indeed does, but not always. A smart tricky step in a successful direction goes a long way in getting success in no time. Selling is the most crucial part in a business and it takes a lot to sell a product or services. In my personal experiences as a seller, I learnt some good lessons and thanks to my team leader who taught me great practical lessons. The books are not going to help you much unless you yourself get on to the ground and walk your own path. The very first and the most basic lesson I learnt in my salesman career was CREATING THE FIRST IMPRESSION. This very first impression is going to determine the course of your future sales cycle. Targeting your sales is not some rocket science; it can be achieved by your determined outlook and attitude.

  1. The very first prospects for a successful relationship is to INTRODUCE YOURSELF, it is the most decent things you would do to yourself for a decent relationship ahead. Just introducing yourself will help you impress others as a true professional. Most of the times, people just ask for the person he is planning to meet and do not introduce themselves. This is going to be a loss for them as when you strike some conversation with the person at the reception desk, you can extract lots more information about the person or the company. Always appreciate the people even if they are strangers who helped you at your client’s company. Being polite and appreciative will help for further business in future.
  2. The conversation would not be easy at first; you have to BREAK THE ICE somewhere. Before you enter his cabin make sure that you know well about his company and if possible his likes and dislikes. If you notice some family pictures around, then you can strike a good conversation talking about the place, the background, etc. if your prospect feels impressive about you, there are chances he may want to share some other information as well. As you get deeper into conversation, you can start relating your work life with his and slowly get talking about the product and how it is going to benefit him, etc.
  3. The next important thing is to REVIEW YOUR TIME, you might have a decided time frame with your client and you have to finish convincing him within that period. This sounds like a challenging job to many especially they if they bond really well and the conversation goes in some other direction. If the time limit goes beyond the set time, you can include a sentence in your conversation that would convey him that you are asking if it is okay to carry on with their talks. This way he will feel respectful that you value their time. If they nod yes, then its all yours. If the manager had a bad day in office or on road or is worried about something, he is not going to pay attention to you and I have noticed, they squirm sometimes thinking how long is it going to take more.
  4. If you really feel that the conversation is going in that direction, then you can ask your client if “YOU CAN TAKE SOME NOTES”. This is surely going to impress your customer that you are interested in his company and his goals. He will also like the important you are giving to his talks. This is a sure shot way of winning over your clients.
  5. After you finish with the work, politely say “THANK YOU” and follow up later on. The end of the meeting is as much important as the start, look customer in eyes and thank him for his valuable time and talk to him that you really mean it. If he is a very busy personality, you can follow up with him on email or leaving a voice message on his mobile.

The most beautiful thing one can achieve in life is by being simple the same principle applies for common courtesy. A simple courteous statement can fetch you gold.

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