May 6, 2011
Posted in Branding
Have you committed these branding mistakes in past?
When you are running a business then for each mistake you need to pay as extras money is wasted. You make less business because of the mistake and pay more; this is the outcome for an entrepreneur. It is better to know beforehand the kind of mistakes entrepreneurs are prone to make. This way you can stave off the mistakes and proceed in the business faster than your rivals. Those areas of business management, which are not directly related to money transactions, are the crucial fields where entrepreneurs make mistakes and branding is one such place. Lets us see the most common branding mistakes that are found in the business [...]
Jul 13, 2010
Posted in Branding
Top Branding myths debunked
Branding has always secured an important position in the marketing world, right from product packaging to the quality of the product to product recognition – all are important for Branding a product identity in the global marketing world. Most of the times, it so happens that you are clearly negative about buying the product or even looking at it but when the same thing is told to you time and again, you tend to give at least 10 percent of attention looking at it or rather buying it. That is where the role of Branding arrives, bigger companies are only keen on selling their products by hook or by crook and that is the main [...]
Mar 18, 2010
Posted in Branding
Law firm branding
The increasing number of competitiveness amongst the market players of the economy has landed us in a position where law firm branding has become an important. The main strategy for law firm branding is to define your market arena and at the same time focus on your message. The main problem faced by any law firm is how to get themselves a unique position in the market where compared to other law firms. If you want to showcase yourself as a unique provider in the market, you got to provide services that are the best on the face value of a commodity. You can only attract more consumers to your business by differentiating yourself [...]
Nov 20, 2009
Posted in Branding
Branding, The Gandhi Way!(Gandhi was Political and Spiritual leader of India)
The world famous, Bapu, as he is called was known for his principles and the path of righteousness. He took the path of Ahimsa, the path of non-violence and always spoke the truth and he conquered the world with his actions and not the dictatorship. When we talk about the brand “Gandhi” it overlooks the brand of the company and more like his principles, which are adopted in selling a particular product. I especially came up with the topic today so that I can get myself learning and give you some knowledge too about the way brand positioning is done in today’s world, where the art and unique items are the most expensive, [...]
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