Negative Branding Makes A Business Gain Positive Results

Gone are those days when publicizing about a product benefit at large helped companies to gain and give tem a positive edge for vying. Today the time has changed and most of consumers prefer brands which are honest in stating their product features and benefits. It is for sure that the companies cannot take the axe and cut their own harvest by stating bad about themselves. It is better to had over the task to customers. In many cases negative branding in terms of customer feedback has helped firms to make more business. This may sound a quaint process but it is marketing after all and helps a firm in form varied dimensions.

Many FMCG companies have adopted the strategy of open discussion and feedback from customers on their products. As far as I remember, in 2008 Procter & Gamble welcomed its consumers to offer their opinions and feedbacks about their products. People who have stumbled upon their product by chance will find this as an honor and shall provide the feedback with utmost honesty. Bedsides those who have used it for years will be the best judge to offer where the product is lagging or where the product sets itself aside from competitors. The former view is the negative branding and this render a company to polish its products till that level where it fetches maximum customer satisfaction.

I have often found brands offering free samples either in shops or within magazines to promote their sale. However, intelligent business owners follow the same promotional effort with a little addition to it. Apart from providing a free sample they also urge the customer to provide their feedback vial letter or email. This insists a consumer to use the free sample and offer their esteemed feedback, which is valued highly by the company. Even if it is bad the company gladly accepts it and reshapes their product before launching it afresh.