When you are running a business then for each mistake you need to pay as extras money is wasted. You make less business because of the mistake and pay more; this is the outcome for an entrepreneur. It is better to know beforehand the kind of mistakes entrepreneurs are prone to make. This way you can stave off the mistakes and proceed in the business faster than your rivals. Those areas of business management, which are not directly related to money transactions, are the crucial fields where entrepreneurs make mistakes and branding is one such place. Lets us see the most common branding mistakes that are found in the business  [...]

Gone are those days when publicizing about a product benefit at large helped companies to gain and give tem a positive edge for vying. Today the time has changed and most of consumers prefer brands which are honest in stating their product features and benefits. It is for sure that the companies cannot take the axe and cut their own harvest by stating bad about themselves. It is better to had over the task to customers. In many cases negative branding in terms of customer feedback has helped firms to make more business. This may sound a quaint process but it is marketing after all and helps a firm in form varied dimensions. Many  [...]

When a business is in making, its brand building task is inseparable from its growth. Brand contains the essence of business promotion. It is the mark that tells about the business instantly. But small business branding is always written at the end of the priority list by the small business owner. It is not that the business owner is oblivious of the merits of branding. But rather he is infected with a common thought that branding is for giant corporations and not for small businesses. Now branding is an essential part for business promotion, then how can it change with the size of a business. The task of small business branding  [...]

For longer than I can care to remember, marketers have tried to dictate brand loyalties to consumers and foster this within them. Our earliest retail purchases perhaps end up setting the tone for years to follow. I loved Adidas as a kid, and the love affair was strong for many a year. Then, for a long time (and even now), it is Puma for me. Perhaps it is something else you love as a brand. Over in Australia, my friends down under tell me that as a man or a motorsports enthusiast, you either follow Ford or Holden. Brand loyalty is a powerful thing, and it is what brands use to hold sway over us. The older we get, the less we  [...]

The Twitter Bird, as Twitter's logo has come to be called, is a very memorable logo indeed. But none of the founders came up with it, and they certainly didn't get it from some highly paid marketing expert nor a team of designers putting their brains together. That bird came from the users. Very soon after the site was launched in 2006, users started to refer to their messages as “tweets”. And what better to represent tweets than a bird? Twitter considered strongly how users use and consider the brand and they are much better off for it. Like billions of dollars better off for it. That's the power of business logos. The  [...]