The global world of competition has led us into yet another competitive world of marketing, Marketing the main functions of any organization today has gripped the world tight lipped of speaking the truth, in my experiences I have seen the biggest and the most expected marketing plans go awry in the field. Organizations spend millions of dollars per year for putting advertisements and market their product through salesman but sometimes even the best of efforts don’t yield you good results, so can we really have any reasons as to why the marketing went out of control. The sales driven company will accomplish its targets by  [...]

As the buzz word goes about the new and old entrepreneurs, their achievements, their goal settings, their targets, I really wonder sometimes in pain, whether these are all for true? And any person with good knowledge about markets and companies would have a benefit of doubt, if entrepreneurs keep pitching about their sales and their achievements. If they pitch, it’s for good results, as we know till what extent they can lie. Having been in this industry, for quite some time now and as a serious blogger, mind my word “Serious” I am here to get you all the insights which goes inside the industry, for what you can call as,  [...]

The world famous, Bapu, as he is called was known for his principles and the path of righteousness. He took the path of Ahimsa, the path of non-violence and always spoke the truth and he conquered the world with his actions and not the dictatorship. When we talk about the brand “Gandhi” it overlooks the brand of the company and more like his principles, which are adopted in selling a particular product. I especially came up with the topic today so that I can get myself learning and give you some knowledge too about the way brand positioning is done in today’s world, where the art and unique items are the most expensive,  [...]

Each and every company globally has some criteria in choosing its leaders and very often I find the decision of selecting their leaders is based on wrong criteria, its not just with few people but even scholarly fellows make mistakes in selecting the right leaders, a true accepted leader is picked up from the crowd, no one actually needs to search for them, they are seen right there with their personalities on. Although different individuals have different take on this topic, and its quite controversial since there is lots of politics involved too. The leaders more often than not have charismatic personalities, a leader need  [...]

Are leaders born to be followed, not exactly though, large scale of people do follow their leaders, there are varied aspects to a leader and their functions too differ from time to time depending on the situation. Like mentoring is one of the important aspects of a leader, a true leader is mature in his behavior and knows well how to mentor his team and motivate them in a correct direction. But often, we find unsuccessful leaders following short of transferring their values and understanding in their teams to understand the nature of the processes and so I feel there are different types of leaders, the one who is simply a leader  [...]