Branding today dominates the sales volume of any business all over the world and process of branding the goods and services plays a very important role in any business strategy. Branding today is a process by which the promoter of the product ensures that it is easily identifiable through a name, a symbol, or a logo, its design or distinctive packaging and this achieved by aggressive marketing using print media, Television adverts, hoardings, cinema, trade shows, displaying the products at the location where there high foot falls like stations, airports, malls, hotels. The benefits of branding are immense as the consumers  [...]