In the recent years we have noticed a huge and a vibrant growth in our economy, and a robust exposure of branded products, with Indian consumers completely in tune with the international standards, quality, productivity and price factor. Branding has the potential to enhance the consumer base and an effective way of creating a buzz for a product, as the Indian consumer now loves to live life king size and has immense buying power for the luxuries of life, and also the consumer has become more stylish with the advent of internet, interacting on social net working sites, travelling frequently to western countries and  [...]